Arina Kuzmina
The Journey of Building a Sports Nutrition Brand with Purpose
Arina is the CEO and co-founder of RawQ Foods, a brand revolutionising sports nutrition with its long-lasting energy bars made from tasty, natural, vegan ingredients. As a certified health and integrative nutrition coach, she brings a deep passion for wellness and holistic health to every aspect of her entrepreneurial journey.
Episode Description
In the final episode of Season 1 of The Sonder Podcast, we’re joined by Arina Kuzmina, CEO and co-founder of RawQ Foods, a brand that’s redefining sports nutrition with its long-lasting energy bars made from natural, plant-based ingredients, with buckwheat as the superstar ingredient.
Originally developed for tennis champion Daniil Medvedev, now an ambassador of the brand, Arina’s journey to launching these energy bars was anything but easy — spanning 2.5 years of intense product development, 87 factory rejections, and 12 failed trials.
In this episode, we explore the challenges behind building RawQ Foods, Arina’s philosophy of “no quick fixes,” and her vision for creating lasting impact in the health and nutrition space. Arina also shares her journey to becoming a certified health and integrative nutrition coach, explaining how her experience in holistic health shaped her entrepreneurial path.
Join us as we close Season 1 with an inspiring story of resilience and the power of perseverance.