Erifili Gounari
How Gen Z Is Redefining the Future of Work
Erifili Gounari is a 24-year-old entrepreneur, author, and public speaker.
As the Founder and CEO of The Z Link, the first Gen Z social media agency, Erifili is a leading voice on Gen Z trends, marketing, and culture. Her debut book Design Your Life: Your Career, Your Way is a first-of-its-kind guide for Gen Zers that want to build careers that offer them freedom, ownership, and flexibility.
Episode Description
In the second episode of The Sonder Podcast, we welcome Erifili Gounari, a 24-year-old entrepreneur, author, and public speaker featured on Forbes 30 Under 30.
As the Founder and CEO of The Z Link, the first Gen Z social media agency, Erifili is a leading voice on Gen Z trends, marketing, and culture. Her debut book Design Your Life: Your Career, Your Way explores the unconventional career paths available to Gen Z, demonstrating how they can leverage digital tools and resources to create fulfilling careers that reflect their definitions of success.
In this episode, Erifili reveals the biggest mistakes brands make when targeting this generation of digital natives, what young consumers truly want, and how brands can effectively connect with them. She explains why traditional work models are outdated and shares how to build a career on your own terms, achieving freedom, flexibility, and ownership. Bridging her passions for writing, marketing, culture, and travel photography, she discusses her personal brand and the importance of establishing one.
Throughout our conversation, Erifili emphasises why cultivating high agency, a bias for action, and choosing optimism remain central to her work and success.